NEW BALANCE AD CAMPAIGN
ADVERTISING DESIGN
SOLUTION:
For this, my solution was coming up with the campain “Made in USA, Built in Boston”. This campaign would be centered around selling a new colorway of the New Balance 992, that had Boston colors. For this i needed to design my own shoe that spoke to the people of Boston. My slogan for the campaign comes from their line of shoes “Made in USA”. I took a twist on this and added “Built in Boston” since New Balance was founded in Boston in 1906.
OBJECTIVE:
New Balance was looking for a advertising campaign that would be advertised in the Boston area. The goal of this campaign was to sell something to the Massachusetts audience, exclusively.
THE SHOE
These shoes feature a blue upper, with gold accents paying homage to the colors of the Massachusetts flag. White strokes across the shoe add an industrial feel, celebrating the city of Boston where the company began.
BILLBOARD
MAGAZINE
T-STATION
POSTCARD
INSTAGRAM STORY